B Honey by Pereira & O’Dell

minimalist identity and branding. nice work! m.

“B, The Honey Cachaça stinger, co-founded by Formula 1 driver Nelson Piquet Jr. and friends, hit the market this month in Brazil. The visual identity and branding of the rum was created by the U.S. office Pereira & O’Dell and Rio 6D agency was responsible for web and print part of the brand.

“B” is made ​​with sugar from the region of Brazil and refined to create a perfect blend of sweet and citrus, adding honey, lemon and generous doses of sophistication, from the recipe to the packaging. Thus, we transform a simple drink a remarkable ‘sting shot’.
With a clear path to reach consumers in full in other countries, “B ” will arrive later this year to the United States”

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